Mohammadreza Nemati; Mehdi Cheraghi; Amirhossein Barkhordari
Volume 3, Issue 10 , March 2023, , Pages 15-34
Abstract
The statistics of the World Tourism Organization show that tourism as an important economic sector is growing rapidly and has significant effects on individual and social development as well as the economic value hidden in the perspective of income and job development. Health tourism is one of the most ...
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The statistics of the World Tourism Organization show that tourism as an important economic sector is growing rapidly and has significant effects on individual and social development as well as the economic value hidden in the perspective of income and job development. Health tourism is one of the most important market segments of the tourism industry and is growing rapidly all over the world. In this regard, in the present research, the factors affecting the development of health tourism will be investigated with an emphasis on green marketing in Zanjan city. The current research is applied in terms of type and descriptive-analytical in nature. Qualitative data has been collected and analyzed using the interview tool and content analysis method with the foundation's data theory approach and using the opinions of elites, experts and activists of the tourism sector of Zanjan province and using the snowball sampling method. The research statistics include three groups of hotel managers (11 people), tour guides (27 people) and tourists (380 samples). Data analysis was done using descriptive and inferential statistics (one-sample t-test). The findings related to the market and marketing of tourism in Zanjan province show the unfavorable situation of this vital element in the tourism development of the province, and the results show that the tourism products of the province do not have the proper and favorable marketing power to attract tourists at the level of the capabilities of Zanjan province due to many reasons. One of the key criteria in the marketing of tourism products of the province is the financial criterion, as well as the brand reputation and its measurement is an effective component in evaluating the marketing performance in the tourism industry. In order to analyze and check the desirability of mixed marketing indicators, a sample T-Tech test has been used, based on this, the results of this test show that the lowest numerical average is related to the product index with an average of 2.30 and the evidence and physical facilities index with an average of 2.30 and the highest average is related to The price index has an average of 2.62 and the people and employees have an average of 2.54. Also, the numerical average of marketing is equal to 2.43.
Mehdi Cheraghi
Volume 3, Issue 7 , June 2022, , Pages 42-63
Abstract
Attention to business development in rural areas Given the current situation, the declining population of rural areas is very important. Accordingly, in villages with tourism potential, the study of areas and influential factors and the presentation of business development strategies are essential. The ...
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Attention to business development in rural areas Given the current situation, the declining population of rural areas is very important. Accordingly, in villages with tourism potential, the study of areas and influential factors and the presentation of business development strategies are essential. The purpose of this study was to provide business development strategies in rural settlements with tourism potential in Zanjan province and to help create business. The research method is descriptive-analytical in nature and applied in terms of purpose. The method of data collection was library and field and a researcher-made questionnaire was used to collect field data. The statistical population of the present study is the villages with tourism potential of Zanjan province. According to studies, Zanjan province has 43 identified villages in terms of tourism potential. 50% of the villages with tourism potential of the province, which includes 21 villages, were selected as the required number of samples. The number of households in the 21 selected villages is equal to 4950 households. The sample size is calculated based on Cochran's formula equal to 367 people. Descriptive and inferential statistics and SWOT model have been used to analyze the data. The results show that, according to the score presented in the final matrix table, the approach of providing financial credits by banks is presented as the most attractive strategy for business development in the tourist villages of Zanjan province.The sample size is calculated based on Cochran's formula equal to 367 people. Descriptive and inferential statistics and SWOT model have been used to analyze the data. The results show that, according to the score presented in the final matrix table, the approach of providing financial credits by banks is presented as the most attractive strategy for business development in the tourist villages of Zanjan province.The sample size is calculated based on Cochran's formula equal to 367 people. Descriptive and inferential statistics and SWOT model have been used to analyze the data. The results show that, according to the score presented in the final matrix table, the approach of providing financial credits by banks is presented as the most attractive strategy for business development in the tourist villages of Zanjan province.
Ali Sayyah; mehdi cheraghi
Volume 2, Issue 6 , March 2022, , Pages 76-94
Abstract
This study was conducted with the need to identify the factors affecting dropouts in high school students in Zanjan province and its main purpose was to identify the factors related to dropout. The present study was conducted in a mixed and exploratory manner in two phases, qualitative and quantitative. ...
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This study was conducted with the need to identify the factors affecting dropouts in high school students in Zanjan province and its main purpose was to identify the factors related to dropout. The present study was conducted in a mixed and exploratory manner in two phases, qualitative and quantitative. The statistical population of the present study includes all high school students in 14 districts of Zanjan province who have dropped out of school. In order to determine the volume of the research sample from the formula for determining the sample size according to the statistical population according to the information available in Zanjan Education Department (2337), the sample volume according to Cochran's formula based on the number of students who dropped out of high school Each city was identified by the number of interviews. Accordingly, in the quantitative part, 380 dropouts were estimated as a sample. Data were analyzed in the first stage by thematic content analysis and in the second stage to determine the validity and reliability of the tool as well as the ranking of the factors identified by SPSS-26 software. Also, in all indicators of family, individual, educational and economic dimensions, there is a significant difference between the 14 studied areas of the second secondary school in Zanjan province. In the individual dimension, these results were obtained that in Tarom and Afshar cities, individual factors had a higher average and in Angoran and Abhar cities, individual factors have a lower average. The results also showed that in terms of educational dimension, the cities of Abhar and Mahneshan had a higher average than other areas, and in these areas, more educational factors lead to dropping out of school. But in the city of TaromBut in the city of Tarom, less educational factors have an effect on dropping out of school.
Mohammad Reza Rezvani; Mehdi Cheraghi
Volume 1, Issue 2 , March 2021, , Pages 85-99
Abstract
Since the number of home businesses in the villages of Ghani Bigloo rural district increased by 4.5% to 230 during 2005-2002, the aim of this study is to analyze the factors that affect the business environment of home industries in the study area. Are. To do this, 8 villages out of a total of 33 villages ...
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Since the number of home businesses in the villages of Ghani Bigloo rural district increased by 4.5% to 230 during 2005-2002, the aim of this study is to analyze the factors that affect the business environment of home industries in the study area. Are. To do this, 8 villages out of a total of 33 villages were selected as a sample from among the rural settlement spatial patterns in which 1614 households live, and among these, 280 household heads were calculated as a sample size by the Cochran's formula and Morgan table. The collected information has three scales: relative, rank and distance, which can be analyzed at both household and village levels. Data analysis was performed with SPSS software and appropriate parametric and non-parametric tests and the following results were obtained: Most of those who turned to family businesses were middle-aged, illiterate or female-headed households, mostly due to economic constraints. They have moved in this direction and in this direction the fields of entrepreneurship, self-management and managerial family, upgrading and improving the current business situation, applying for licenses and forming cooperatives, applying for financial facilities and credits, trying to create new ideas and They did not pay attention to job diversity and the like. It is suggested that Dehyaran and the Islamic Council, within the scope of their authority, provide the ground for the recognition of these businesses and the establishment of cooperatives and rural micro-credit funds to improve the situation of these businesses.
